The Super Bowl commercials everyone is still talking about
(NEXSTAR) – Super Bowl commercials in 2022 were filled with celebrities, injected with humor and all about cryptocurrency. In case you’re running to refill your glass during commercial breaks or not watching at all, it’s the commercials that still get people talking after the game is over.
Re-enactment of the Chevrolet “Sopranos”
In one of the many electric car adverts airing on Sunday, Jamie-Lynn Sigler, the actress who played Meadow Soprano in ‘The Sopranos’, drives through the streets of Jersey to the song ‘Woke Up this Morning’ – re-enacting the opening of the legendary HBO sequence. When she arrives at an electric charging station, she reunites with her former co-star Robert Iler, who played her brother AJ Soprano. The two embrace in a touching moment for fans of the show. Look here.
Larry David plays with history
It was their first Super Bowl commercial, and they cast an actor who hadn’t previously appeared in a commercial to help out. FTX, a cryptocurrency exchange, landed comedian Larry David for Sunday’s announcement. In it, he appears at crucial moments in history to push aside the wheel, the fork, the toilet, the light bulb, the walkman, and the independence of the United States. You can watch the full announcement here.
The Governator plays Zeus
In another electric car commercial, this time for BMW, Arnold Schwarzenneger and Salma Hayek play Zeus and Hera, two Greek gods set to retire. They live a sleepy life in Palm Springs, California, until Hera gifts Zeus with an electric car to spice things up. Check it here.
Coinbase’s colorful QR code
It was colorful, it moved, and yes, it ended up touching the corner of the screen perfectly. The bouncing QR code may have been the simplest, yet most effective advertisement. This ad was for Coinbase, a digital platform that lets you buy and sell cryptocurrencies like Bitcoin. Scanning the QR code that appears on the screen leads to an offer on the Coinbase website for $15 in free Bitcoin when you sign up for the platform.
Lindsay Lohan hits the gym
Narrated by William Shatner, Planet Fitness’ Super Bowl ad featured actress Lindsay Lohan, who hasn’t been seen much in recent years. Shatner walks us through some of the changes Lohan made, including honing his trivia skills to beat Dennis Rodman on a question about himself during “Jeopardy!” You can see the full spot here.
Dr. Evil drives electric
Yes, that’s another commercial for electric cars. This one, for General Motors, is pure nostalgia for fans of the “Austin Powers” movies. Dr. Evil, his son Scott, Number Two, and Frau Farbissina all argue at 90 seconds. Watch it here.
Dolly and Miley sing about 5G
Dolly Parton teams up with her goddaughter Miley Cyrus in a two-part T-Mobile commercial where they sing together in a faux-PSA about 5G data speeds. (You can check it out here and here.) T-Mobile ran another ad later in the show featuring two other celebrities, “Scrubs” stars Zach Braff and Donald Faison.
The land of strong flavors
Bud Light Seltzer used a one-minute commercial to take fans to “the land of strong flavors” to showcase its hard sodas. The mayor of Flavortown himself, Guy Fieri, rules the magical land.
The ad, which you can watch here, begins with a group of friends opening a can of Bud Light Seltzer’s classic cola flavored hard soda. This makes the nearby refrigerator a portal to the land of strong flavors. The group is led around the new universe, full of blonde-haired citizens, until they reach Mayor Fieri’s lair. After trying one of the hard sodas, Fieri declares the alcoholic beverages to be the “strongest flavors ever”.
Alexa the Mind Reader
Amazon’s Alexa became more than just a smart speaker during a spot with actress Scarlett Johansson and her husband, “Saturday Night Live” star Colin Jost. In the ad, Alexa is able to read Jost’s mind and makes fun of their marriage. Watch the full announcement here.
“Don’t Eat Soap”
An Uber Eats ad highlighting all the things you can order on the app — many of which are inedible — prompted a federal agency to issue a warning on Twitter: “Don’t eat soap. Check out the starry spot here.
A bidding war for Barbie’s dream house
Rocket Mortgage describes what it’s like to try to buy a home these days in its Super Bowl ad. Kids learn real estate lessons as Cash Offer Carl, House Flipper Skipper and other dolls compete to buy Barbie’s dream house. You can see the full announcement here.
olympic tear jerker
Sentimental ads were rare in 2022, but one stood out. A Toyota ad tells the story of Brian and Robin McKeever, who work together to win 10 Paralympic medals after Brian goes blind. Watch it here – and prepare a handkerchief.