The Kid LAROI and Scooter Braun TikTok Feud Was Just a Publicity Stunt

The Kid LAROI has had a string of success over the past year, working with Justin Bieber and racking up millions of streams to his own music. However, on Wednesday (April 13), the 18-year-old entertainer hinted that it may not have been an entirely positive experience working with his former manager Scooter Braun. But Braun’s response to the video revealed it was just a publicity stunt and there was no real feud between them.

In a TikTok promoting his new song “1000 Miles,” LAROI asked viewers to “show [him] your last mistake. He used the lyrics, Here’s another mistake I know I’m gonna make / I know I’m gonna make tonight / And I’ll never change. But when LAROI showed his “error”, it was several photos of his former manager Scooter Braun.

However, Braun posted on his Instagram Story yesterday (April 14) with screenshot which suggest otherwise. “For those asking about the beef…and my friends who want to go hard…Don’t believe everything you see on the internet,” Braun wrote. He shared screenshots of his recent posts with LAROI, talking about new song ideas to work on and sending funny selfies.

Braun also noted that LAROI’s song, “1000 Miles”, was produced by one of his own clients, Andrew Watts. Despite LAROI’s comment that working with Braun was a “mistake”, the two are clearly still in touch and collaborate regularly.

One of Braun’s screenshots showed a message he sent to LAROI about TikTok. “People are calling media thinking you and I have real beef,” Braun said in a text. LAROI replied, “LMAO, I am dead. They are quick with it! The friendly messages contradict the notion that the two are still on bad terms following LAROI’s departure from Braun’s management.

These screenshots make it clear that there isn’t really any drama between LAROI and Braun. Some have speculated that LAROI could even have meant that his “mistake” was to leave Braun for a different direction in 2021.

If the video was a publicity stunt, it certainly worked. It received more than 3.3 million views, which means that every viewer also heard the snippet of LAROI’s new song. Although LAROI and Braun don’t seem to have bad blood, LAROI hasn’t explicitly stated what his true intentions are with the video.

Photo by Daniel Boczarski/Getty Images for WarnerMedia

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