Spoke Studios Co-President Joe Weinstock To Launch Joint Venture With Argonon – Deadline
Joe Weinstock, co-president of Brent Montgomery’s Wheelhouse Entertainment label, Spoke Studios, has decided to launch a joint venture with The Masked Singer United Kingdom and those of Netflix hard cell great indie Argonon.
Rose Rock Entertainment will focus on delivering entertaining and daring “American cinematic factual content,” drawing on Weinstock’s men-biased factual expertise.
The indie will operate from offices in Hollywood and Oklahoma and is Argonon’s first U.S. joint venture, coming months after CEO James Burstall detailed a “plan for strategic growth through international expansion and creative acquisition.” while moving the US development team from New York to LA. The Argonon West Coast office opened in 2020 and is overseen by Leopard USA Creative Director Lindsay Schwartz.
Weinstock joined Wheelhouse-backed Spoke Studios in Montgomery four years ago and has been in charge of Disney+ ever since. Become, Discovery river of no return and the History channel Assembly required by Tim Allen.
He also oversaw and developed seven unannounced series at Spoke Studios for streamers and networks, including Netflix and Hulu, Argonon said. Former employers include Leftfield Pictures and Gurney Productions, where he produced a worldwide hit duck dynasty for A+E.
Weinstock said the shingle will give him “creative license to shine a light on the heartland of America and provide a window into extraordinary worlds,” adding, “As a creative storyteller, I’m incredibly ambitious for Rose Rock; we are passionate about creating unexpected and entertaining content, providing a platform for never-before-seen voices and discovering never-before-seen characters, all captured through a cinematic documentary lens.
Burstall called Weinstock “a brilliant, creative, and incredibly gifted producer with a track record of delivering hit after hit shows for networks and streamers across America.”
Argonon’s labels include ITV’s The Masked Singer United Kingdom producer Bandicoot Scotland, hard cell indie Leopard Photos and Attenborough and the Mammoth Graveyard Bargain movies. The super-indie turned 10 last year.