Manatt represents Next Century Spirits in partnership with Seth MacFarlane for Bear Fight American S
A Manatt team led by Manatt Entertainment Partner Chris Chatham represented Next Century Spirits LLC, a Raleigh, NC-based distillery, in establishing a partnership with the writer, actor, director, producer and singer Seth MacFarlane for his recently launched Bear Fight American Single Malt. Whiskey. This deal establishes MacFarlane as a stakeholder in the Bear Fight brand and acts as chief storyteller, reinforcing the brand’s unique voice and emulating the disruptive yet accessible spirit of Bear Fight through creative pieces as the brand extends its launch after its initial release in May 2022.
Next Century Spirits, a full-service distilled spirits and marketing company specializing in the creation and processing of distilled spirits for private, bulk and private labels, created Bear Fight to challenge traditional norms of single malt whiskey and rewrite the rules of the American Whiskey Experience.
The Manatt team advising Next Century Spirits also included partner Michel Narganes (venture capital/emerging companies) and partner Sandra Bignone (Manatt Entertainment).
Read more about this deal in the Bear Fight press release. here.