Elvis passes $100 million without dinosaurs, superheroes or fighter jets
Baz Luhrmann’s Elvis, a biopic about the debauched and tragic life of legendary singer Elvis Presley just grossed over $100 million at the US box office, not counting dinosaurs, superheroes or epic fighter jets.
But that’s not its only achievement, as the film grossed over $65 million at the international box office and propelled Elvis’ music to the top of the charts, leading to a cross-genre reverberation of the dance to hip-hop and more, and sales of the Elvis Presley catalog surged, with streaming of his music up 90%, according to a press release from Warner Bros. Pictures.
The film tells the story of Elvis (Austin Butler) through the prism of his sometimes abusive and complicated relationship with his enigmatic manager, Colonel Tom Parker (Tom Hanks). The film spans 20 years of the singer‘s life, detailing Presley’s rise to fame, his unprecedented stardom and the consequences that come with it, such as excessive exhaustion and the effects of excess vices.
“Elvis continues to drive the box office in part because younger audiences — none of whom were born in Elvis’ lifetime — embrace the film and lead the enthusiastic conversation on social media,” the statement read. Press.
The film’s soundtrack topped the Billboard charts, with Doja Cat’s “Vegas” currently at No. 7 on the US Spotify chart and No. 14 on Billboard, but the singer generates most of his buzz on TikTok, where “Engagement has more than doubled since the film’s release.” The release cites 238 million views of Elvis-related content on the platform.
“We’re not only thrilled to take this step, but really excited to see it happen with a movie like Elvis […] to see an unbranded IP with a promising track not only create box office noise but also lead to significant uplift in other areas is so gratifying and a testament to the quality of the film on every level,” said Jeff Goldstein, president of domestic distribution. “With strong gameplay, positive word of mouth and cross-generational multiple viewing, we expect Elvis to continue to deliver.”
You can find IGN’s review of Elvis here.
Diego Ramos Bechara is a freelance writer for IGN, and he’s a fan of all things Star Wars, Rockstar, Naughty Dog, and Batman.
You can follow him on Twitter @DRamosBechara.